The “Marketing Tools & Tips for Success” course contains the following topics: Bitly, Woobox, HootSuite, Storify, Social Media Rules and Tips.
Module 1: Marketing Tools & Tips for Success
1.0 Determine Your Goals
1.1 Create Your Persona or Voice
1.2 Decide On Your Platforms
1.3 Establishing A Social Media Manager
1.4 Coordinate with Customer Service
1.5 Create a Predetermined Crisis Management Plan
1.6 Stick to the Script
1.7 Build Relationships With the Media
1.8 Find Your ‘Evangelist’
1.9 Stay Informed Part 1
1.10 Stay Informed Part 2
Module 2: Marketing Tools & Tips for Success Cont’d
2.2 Woobox Cont’d
2.4 HootSuite Cont’d
2.6 Social Media ‘Rules’ and Tips
2.7 Social Media Conclusion
2.8 Tweetdeck – Boolean Search
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